Curious Continent Global Marketing Partners with South Africa-Based 24by Seven DMC to Strengthen South Africa Tourism Promotion in India
New Delhi, India:
Curious Continent Global Marketing, headed by Siddharth Sonkar, has entered into a strategic partnership with 24by Seven DMC, a Johannesburg-based destination management company headed by Ashish Sharma, to promote South Africa as a preferred travel destination in the Indian market.
Under this partnership, Curious Continent Global Marketing will serve as the official marketing and representation partner for 24by Seven DMC in India, focusing on enhancing destination awareness, strengthening trade relationships, and driving tourism business to South Africa.
Currently, Curious Continent Global Marketing has an established presence across key Indian travel trade markets, including Delhi, Chandigarh, Jaipur, Guwahati, Kolkata, and Mumbai. Through its extensive travel trade network, the company aims to create stronger engagement opportunities for Indian travel agents, tour operators, and MICE planners interested in South Africa.
Speaking on the partnership, Siddharth Sonkar said:
“South Africa remains one of the most diverse and exciting destinations for Indian travellers, offering exceptional wildlife, luxury experiences, adventure, culture, and scenic beauty. We are delighted to partner with 24by Seven DMC and look forward to expanding South Africa’s footprint across the Indian travel trade.”
Ashish Sharma, Head of 24by Seven DMC, added:
“India is a high-potential source market for South Africa. Through our collaboration with Curious Continent Global Marketing, we aim to provide Indian travel partners with reliable on-ground support, innovative itineraries, and seamless destination services to help grow outbound travel to South Africa.”
The partnership will include travel trade outreach, agent training programs, destination promotions, roadshows, sales missions, and marketing initiatives designed to position South Africa as a leading long-haul destination for Indian travellers.
About Curious Continent Global Marketing
Curious Continent Global Marketing is a travel representation and destination marketing company specializing in tourism board, DMC, and hospitality representation across India.
About 24by Seven DMC
24by Seven DMC is a Johannesburg-based destination management company specializing in customized travel experiences, group travel, FITs, incentives, and MICE services across South Africa.
